Press Release: Ale For Alz Pub Crawl

Matt BransonPress Release

For Immediate Release

Media Contact
Lauren Neuman, APR
(813) 900-0453
[email protected]


Local non-profit aims to educate in an unexpected and unintimidating way.

Tampa, Fla. (June 14, 2017) ALE for ALZ, Inc., a 501 (c)(3) nonprofit, will hold its third annual pub crawl on June 24, 2017 in South Tampa’s Soho entertainment district. Now in its third year, ALE for ALZ has grown from a single event into an organization that supports the local chapter of the Alzheimer’s Association and eventually, its own dementia awareness projects.

Founder Alissa Myers began ALE for ALZ in honor of her father Rick, who was diagnosed with early onset Frontotemporal Dementia when he was just 51 years old. In 2015, when Alissa’s birthday fell on the same day as Father’s Day, she decided to host a pub crawl to raise funds for Alzheimer’s and dementia awareness to honor her dad’s legacy. As she put together the initial ALE for ALZ event, she was shocked to discover how common stories like hers were and yet how low the awareness was of the disease.

“Public awareness of Alzheimer’s and other forms of dementia is critically low,” said Myers, now 28. “According to data from the Alzheimer’s Association, deaths have almost doubled since the year 2000 and are expected to almost triple by 2050. If we don’t act now to educate the public and neutralize the stigma associated with the disease, it will never get the attention it deserves.”

The ALE for ALZ Soho Pub crawl will take place Saturday, June 24 from 1 – 8 p.m. Tickets are priced at $15, with a VIP option available for $30. The event itinerary is as follows:

  • 1 p.m. – 3 p.m.: Soho Saloon, 410 South Howard Ave., Tampa, FL 33606
  • 3 p.m. – 4:30 p.m.: Yard of Ale,406 S Howard Ave, Tampa, FL 33606
  • 4:30 p.m. – 6 p.m.: MacDinton’s, 405 S Howard Ave, Tampa, FL 33606
  • 6 p.m. – 8 p.m.: Dubliner, 2307 W Azeele St, Tampa, FL 33609

“Research has shown that awareness is critical,” said Myers. “Sadly, there are still stigmas associated with a diagnosis, even today. We want to transform the way people think about Alzheimer’s and educate people of all ages.”

Full itinerary and more information is available at

About ALE for ALZ

ALE for ALZ is a 501 (c)(3) nonprofit that serves to raise awareness of Alzheimer’s Disease and other dementias. We develop campaigns aimed to engage, educate and inspire people of all ages with the hope of transforming the way people think about  Alzheimer’s Disease and building a path toward a dementia-free world. ALE for ALZ began as a local pub crawl designed to engage people in conversation about Alzheimer’s and other dementias in an unexpected and unintimidating way. For more information, visit